With today’s abundance of free resources, there is no reason why your marketing efforts shouldn’t be benefiting from web analytics, search engine optimization, paid search, social media, email marketing, and other online marketing opportunities.
By utilizing these resources, you can help cut costs and reallocate some of your dollars into other efforts to attract and retain clients
Whether you want to develop a more effective digital strategy, increase conversions, or improve customer engagement, these 20 free resources can help you gain a competitive advantage online.