Introduction to identity building

A course offered by Rwaq, entitled Introduction to Branding.

It is a course that reviews one of the marketing methods called identity building. It is a method of distinguishing products and services, highlighting their characteristics and distinguishing them, and marketing them using techniques aimed at making these products in the customer's memory through visual, emotional, logical and cultural means. It also discusses some of the problems facing companies during identity building.

For all marketers designers and those interested in the concept of identity building in a world full of competition, benefit from this course and learn about the components, elements, and most prominent historical events related to identity building and survival for the smartest.

Course Introduction:

Khansa Abunaji holds an MBA, a graphic designer and a specialist in identity building.

Course link:

https://www.rwaq.org/courses/davita-introduction-to-branding

Prepared by the student: Nouf Al-Bishi