Outbound Marketing
A type of marketing known as legacy marketing, in which companies conduct a dialogue by sending external messages to the audience using traditional paid advertising campaigns, which are television, radio, flyer, email, and spam advertisements.
Inbound marketing
استراتيجية حديثة للتسويق تعتمد بشكل كبير على بناء عالم متكامل حول المنتج أو الخدمة عن طريق استخدام وسائل حديثة في التسويق لكي تعمل على زيادة التفاعل والأرباح، مثل : (المدونات، شبكات التواصل الاجتماعي، البريد الإلكتروني، تسويق عبر كتب إلكترونية، محتوى مميز يساعد في انجذاب العميل للمنتج أو
الخدمة)
الخدمة)
Geo-targeting
It means geographical targeting, in which the focus is on the place as an effective element in choosing the target segment. Such as targeting a specific region or province, or even a country or continent.
Word-of-mouth marketing
It is a strategy that depends, on the strength of the word or personal recommendations that customers make towards your business, in persuading others to deal with the institution and trust in its products.
الإثبات الاجتماعي
Social proof refers to a consumer's reliance on the testimony of third-party users to determine their perception and attitude towards a brand. Testimonials, product reviews, ratings and company product photos taken by users are examples of social proof.
customer loyalty
قصد به مقدار رضا العملاء عن العلامة التجارية واستمتاعهم بالتجربة معها سواء بالشراء أو
الخدمات أو التعامل مع العلامة التجارية ككل، ويظهر ذلك في الكثير من السلوكيات المتعلقة بالعميل مثل إعادة الشراء من العلامة بشكل متكرر، مقدار توصية الآخرين بالشراء من العلامة
التجارية ذاتها وغير ذلك.
الخدمات أو التعامل مع العلامة التجارية ككل، ويظهر ذلك في الكثير من السلوكيات المتعلقة بالعميل مثل إعادة الشراء من العلامة بشكل متكرر، مقدار توصية الآخرين بالشراء من العلامة
التجارية ذاتها وغير ذلك.
Case Study
A case study can be found in many other fields, not just in marketing, but
In marketing, it means an in-depth study of a situation, situation, circumstance, process, or experience, and researching it well to determine the factors of success or failure of these situations, what influenced them, and the results that were reached, in order to use that in other marketing activities. This could be a case study for an advertising campaign or a marketing case study for a product or service.
In marketing, it means an in-depth study of a situation, situation, circumstance, process, or experience, and researching it well to determine the factors of success or failure of these situations, what influenced them, and the results that were reached, in order to use that in other marketing activities. This could be a case study for an advertising campaign or a marketing case study for a product or service.
قوريلا ماركتنق
فيما معناه التسويق الابداعي وهي استراتيجيه اعلانيه تقوم بعمل تكتيكات تسويقية (منخفضة التكلفة وغير مألوفه) للحصول على نتائج كبيرة باقل تكلفة .
نادي التسويقX قوريلا ماركتنق
نادي التسويقX قوريلا ماركتنق
التسويق من خلال محتوى من إنشاء المستخدم
User-generated marketing when companies solicit audiences for ideas, information, and opinions on social media or run contests to help them craft better marketing materials, such as a logo, song, or commercials.
Affiliate Marketing
It is considered one of the modern marketing methods, which the e-marketer relies on to promote products and services to others in exchange for a commission each time he participates in the completion of the sales process.
الميزة التنافسية
An organization achieves competitive advantage when it can implement strategies that create value for the consumer that current or prospective competitors cannot implement and when those competitors cannot obtain the benefits of applying those strategies.
“CTA”
It means that you ask your customers to do a certain action, such as when an advertisement comes to us on television and at the end of it, “Order now”, “Initiate to reserve your seat”, here is the benefit that you give him a sign of confidence that he initiates the matter.
Marketing funnel
The funnel method is an aid in visualizing and charting the most appropriate path that your customers take to discover your brand first and then convince them with it and convert them to more quality and potential customers to buy.
contextual marketing
Contextual marketing targets online users with different advertisements on social media sites based on their browsing behavior and the evidence the company has collected about the customer.
External Marketing
A type of marketing known as old marketing, where companies conduct a dialogue by sending external messages to the public using traditional paid advertising campaigns, which are TV and radio ads, flyers and e-mail, as well as annoying ads called:
(spam advertisements), (unwanted advertisements).
(spam advertisements), (unwanted advertisements).
التسويق الداخلي
Inbound marketing
استراتيجية حديثة للتسويق تعتمد بشكل كبير على بناء عالم متكامل
حول المنتج أو الخدمة عن طريق استخدام وسائل حديثة في التسويق،
لكي تعمل على زيادة التفاعل والأرباع،
مثل: (المدونات، شبكات التواصل الاجتماعي،
البريد الإلكتروني، والتسويق عبر كتب إلكترونية)،
ومحتوى مميز يساعد في جذب العميل للمنتج أو الخدمة.
Buyer character
A semi-fictional embodiment of the customer. The target example includes: his goals, motives, behaviors, and demographic factors.
التقسيم السلوكي
طريقة من طرق تقسيم السوق على اساس سلوك المستهلك تجاه المنتج او الخدمة ،اخذة في حسبانها طريقة عيش المستهلك واسلوبة الشرائي واستخداماته للمنتج او الخدمة وطريقة استغلاله لوقته .
الجماعات المرجعية
The reference group represents an influential and reliable framework for individuals in their decisions because they possess sufficient information from their many experiences, especially the experience of this individual and his attachment to this reference and his desire to belong to this group.
Target group
A specific group of consumers in the market who share the need for the products offered.
قصر النظر التسويقي
It means the narrow vision of the company's activities and its target markets, and focus on selling what is produced instead of focusing on meeting the changing and evolving needs of customers.
The first mover feature
It is the competitive advantage that a firm obtains when it introduces a new product to the market before competitors.
Buzz Marketing/Attention Marketing
This type of marketing focuses on fresh, creative content, interactive events, and influencers in the community to create word-of-mouth marketing and anticipation for the product or service.
that the brand is about to launch.
Buzz marketing works best when you reach out to influencers early on and have a plan in place to generate suspense and possibly mystery. To track your marketing efforts
Buzz marketing works best when you reach out to influencers early on and have a plan in place to generate suspense and possibly mystery. To track your marketing efforts
التسويق الخفي
Hidden or unconscious advertising depends on the idea that the advertiser can address the subconscious (unconscious) of the consumer in a way that the consumer does not realize that he has read or seen those messages, but he will still be affected by them anyway.
التسويق الفيروسي
It is a marketing technique that exploits all social networks to promote its brand or to achieve its other promotional goals by relying on images, videos and also texts through the process of viral replication by people. What distinguishes it is that it is fast spreading and low cost.
supply chain management
The processes of organizational and strategic coordination of the usual business functions and planning of these functions within the company and through a group of businesses within the supply chain in order to improve the long-term performance of the individual companies and the supply chain as a whole.
bounce rate
It is the percentage between the number of visitors to the home page and those who leave the site without visiting other pages.
تقسيم السوق
It is the process of dividing existing and potential customers in the market into subgroups so that members of each group share similar or common characteristics.
التسويق الشفهي
It is a type of unpaid promotion, written or verbal, where satisfied customers tell people how satisfied they are with the company, product, service, or event. This type of advertising is considered one of the most credible types of advertising.
التسعير على أساس المنافسة
It depends on a reflection of the prices of competitors and the market itself, rather than the cost of the product or the value that the product adds to consumers, as they need the above products.
الطرح التجاري
The process of introducing new goods or services to the market.
reverse marketing
All policies and activities undertaken by the organization to reduce the demand for a particular product or service.
تجزئة السوق حسب المنفعة
It is the division of consumers according to the benefit they gain from the offered product.
الارتقاء بالبيع
Or upgrading the sale transaction, upgrading the goods, or the alternative sale,
It is a strategy or selling method followed by the seller to increase profits and to market a new or preferred product, based on urging and persuading the customer to buy a product that has higher characteristics and specifications than the main product that is basically in the process of selling.
Usually the proposed product price is higher.
It is a strategy or selling method followed by the seller to increase profits and to market a new or preferred product, based on urging and persuading the customer to buy a product that has higher characteristics and specifications than the main product that is basically in the process of selling.
Usually the proposed product price is higher.
التسعير على جزئين
A method of pricing services, where the service is priced in two parts;
Fixed price in addition to a variable price depending on the use of the service.
Example: Internet service for which you pay a fixed amount
for a certain amount of data and then pay according to usage.
