Marketing in 30 pages

The book is considered the first step and the beginning that introduces you to the basics of marketing in general, the book included several topics, including the definition of marketing and the benefit of it, and also touched on the series of stages that passed until the concept of marketing appeared, also explaining the difference between needs, desires and requests, and proved that the marketer does not create a need but a means To satisfy the need, he mentioned Maslow's hierarchy and the steps of the marketing plan and the marketing process with a detailed explanation of each of them.

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https://drive.google.com/file/d/1q5icu1uz3f0FLyNRtLkc1LnIDFhDdEKs/view